Conducting interviews in a familiar setting is ideal for the subject's comfort because it can significantly enhance their willingness to open up and share information. When individuals are in a place they recognize, they may feel more at ease, allowing them to communicate more freely. Familiarity with the environment helps reduce anxiety and can create a sense of safety, making it easier for the subject to engage in the conversation openly and honestly.
In contrast, a formal office may feel intimidating and reinforce power dynamics, potentially inhibiting the subject's comfort level. A public space can introduce distractions and concerns about privacy, making it difficult for the subject to focus on the interview or feel secure in sharing personal information. Meanwhile, a secluded area might raise concerns about safety and confidentiality in the subject's mind, which could lead to discomfort or reluctance to disclose information. Thus, choosing a familiar setting supports effective communication and trust-building between the investigator and the subject.